How Equinox Growth helped a landscaping brand strengthen regional presence through SEO, content, and local performance strategy.
CLIENT:
Surrey Creative Landscapes
INDUSTRY:
Construction & Property
OVERVIEW:
Surrey Creative Landscapes partnered with Equinox Growth to increase their visibility and enquiry generation across Guildford, Godalming, and the wider Surrey region. While the business delivered high-quality landscaping and outdoor construction projects, their digital presence did not reflect the strength of their work or market potential.
Equinox Growth was appointed to build a local growth strategy focused on search visibility, brand presentation, and enquiry generation – positioning Surrey Creative Landscapes as a premium landscaping provider within their target locations.
OBJECTIVES:
- Increase local visibility across Guildford, Godalming, and Surrey
- Improve Google Business Profile presence and performance
- Strengthen SEO positioning for landscaping and outdoor construction
- Modernise creative presentation using real project content
- Generate higher-quality local enquiries
- Establish a clear digital growth strategy for long-term expansion
OUR APPROACH:
Equinox Growth delivered a location-focused digital growth strategy built around visibility, credibility, and conversion.
LOCAL SEO STRATEGY
SEO activity focused on service-based and location-based keywords to improve rankings and discoverability across Surrey search results.
CONTENT & CREATIVE DEVELOPMENT
We developed visual and written content that showcased real projects, craftsmanship, and design quality, strengthening brand perception and trust.
DRONE & PROJECT FOOTAGE
Drone footage and on-site photography were captured to highlight completed landscaping projects, providing premium visual assets for website, social, and promotional use.
GOOGLE BUSINESS PROFILE
The Google Business Profile was optimised to improve map visibility, engagement, and local enquiry potential.
WEBSITE & USER EXPERIENCE
Website content and structure were refined to improve clarity, professionalism, and enquiry conversion.
STRATEGIC POSITIONING
Surrey Creative Landscapes was repositioned digitally as a premium, design-led landscaping brand within the Surrey market.
RESULTS: (First 90 Days)
- +46% increase in local organic traffic across Surrey locations
- +46% increase in local organic traffic across Surrey locations
- +29% increase in website enquiry submissions
- Stronger brand perception through premium project visuals
- Improved enquiry quality and project relevance
KEY TAKEAWAYS:
This project highlighted the importance of combining local SEO, visual storytelling, and strategic positioning to compete in regional service markets.
By showcasing real work through drone footage and aligning search strategy with location demand, Surrey Creative Landscapes was able to strengthen brand credibility and attract higher-quality local enquiries.
A consistent digital presence across search, maps, and website content created a stronger foundation for long-term regional growth.
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