How Equinox Growth extended a proven performance framework to drive stronger local growth, brand presence, and lead quality.
CLIENT:
Reydel Volkswagen of Linden
INDUSTRY:
Automotive
OVERVIEW:
Following the success of Equinox Growth’s work with Reydel Volkswagen of Edison, Equinox Growth onboarded Reydel Volkswagen of Linden to replicate and scale the same performance-led digital marketing approach within their local market.
Reydel Volkswagen of Linden was seeking stronger lead quality, improved inventory visibility, and a more modern, authentic brand presence across digital channels. Equinox Growth was appointed to deliver a full digital transformation across paid media, creative, and brand presentation — while maintaining alignment with the wider Reydel group identity.
OBJECTIVES:
- Replicate and scale the proven Edison performance framework
- Improve lead quality and cost efficiency across paid media
- Increase Vehicle Listing Ad visibility and engagement
- Modernise creative and video content using real dealership assets
- Strengthen local brand positioning and showroom relevance
- Refresh brand identity through logo refinement and visual consistency
OUR APPROACH:
Equinox Growth implemented the same proven, performance-first methodology while tailoring execution to Linden’s local market, inventory mix, and audience behaviour.
GOOGLE ADS
Search, Performance Max, and Vehicle Listing Ads were rebuilt around high-intent inventory searches, with a strong emphasis on Vehicle Listing Ads to maximise real-time stock visibility and buyer engagement.
VEHICLE LISTING ADS (VLA)
Special priority was placed on Vehicle Listing Ads, ensuring accurate feeds, strong imagery, and inventory-led optimisation to drive higher-quality, lower-funnel traffic.
META ADS
Meta campaigns were structured around full-funnel performance using dealership-specific creative, local targeting, and inventory-focused formats.
CREATIVE, VIDEO & DRONE CONTENT
On-site video, drone footage, and showroom visuals were captured to create authentic, high-impact creative assets. These replaced generic imagery and significantly strengthened brand trust and engagement.
BRAND IDENTITY REFRESH
As part of onboarding and Infinity platform alignment, the Reydel logo was refined and modernised to improve consistency, clarity, and digital usability across paid ads, website, and social channels.
PERFORMANCE OPTIMISATION
All campaigns were supported by continuous testing, reporting, and strategic refinement to ensure consistent performance improvement.
RESULTS: (First 90 Days)
- +48% increase in Vehicle Listing Ads engagement
- +39% increase in qualified lead volume
- –29% reduction in cost per lead
- +52% improvement in paid media click-through rate
- Stronger showroom and enquiry quality feedback from sales teams
KEY TAKEAWAYS:
The Linden project reinforced the value of applying a consistent, performance-led framework across multiple dealership locations while tailoring execution to local market dynamics.
Vehicle Listing Ads proved to be one of the strongest drivers of high-intent traffic, while authentic video and drone content significantly improved engagement and brand credibility.
By combining inventory-led messaging, creative authenticity, and continuous optimisation, Reydel Volkswagen of Linden achieved faster performance improvements and a stronger local digital presence.
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